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| collecting wam since 1999 |
iWam.com's Complete Wam Guide
What is Wam?
This page is a discussion about the the super-broadness of wam and why people are interested in it.
Almost too Broad to Define
The most general description of wam is "the novelty or fetish of getting messy or wet in a non-bodily-fluid substance." Especially if large volume of the substance is used. It is usually the coverage of a person or body part, but there exists some interest in shoes or articles of clothing getting covered.
How many people are into this?
Some wam sites get as much as 10,000 unique visitors every day. Most of these are "loyal visitors" meaning they visit every day or every other day, which means they're not just random people passing through by mistake. This is highly focused traffic--people interested in seeing wam! If you extrapolate this statistic to the non-web-surfing world, there are probably millions of us worldwide.
Naughty or Nice?
Interest in wam runs from prurient to innocent: Some people like nudity and sex, as in naked (or at least bikini-clad) girls or guys wrestling in mud, a couple fucking in spaghetti, raunchy lesbian pie videos, or underwater sex. Other people are only interested in "fully-clothed wam" which almost always means business suits, formal dresses, gowns, and the like, or at least jeans and t-shirts. Many are actually turned off when wam is mixed with nudity as they solely enjoy the primordial, carelefree feeling that playing in mess or water brings about.
But clothing vs nudity does not always line up respectively with innocent vs prurient. Some people find fully-clothed wam a turn-on in itself, most likely due to its ties with the humiliation and ruined clothes fetishes. On the flip side, some find nude wam innocent: There are professional photographers who photograph models as mud statues or colorful paint-covered art--sort of an expression of primordial, natural beauty.
This leads to the question of whether sexually-oriented wam is a fetish or not. It can be either. Basically, if you have to have it in order to be turned on, it's a fetish for you. If you just prefer it, or if it helps to stimulate you sexually, it's not a fetish (it's more like a novelty). See the Wam Dictionary page for a good quote about this discussion.
Learned or Built-in?
Most people who are wammers have liked it all their life. As a kid, some see a quicksand scene or pie-in-the-face shot or gunging or sliming, and they know from then on that they love it. Later in life, for many it morphs into a sexually-oriented pastime, but for others it remains in the domain of innocense. Yet others are able to enjoy both aspects of it depending on the context. Many people can be introduced to sexual wam as an adult and start enjoying it, but if by adulthood you aren't already into non-sexual wam, you probably never will be. In other words, wam as a novelty tends to be built-in and sexual wam seems to be learned or at least "upgraded" from non-sexual wam.
Why do Some Like Sexual Wam?
Already mentioned above are the reasons why some might get turned on by clothed wam, pies in the face, and gunge. But those who like hardcore, naked, wam sex rarely care to see messy clothes or messy faces. This is because the humiliation aspect is of no concern to them. Instead it's all about the sexual forwardness that being dirty implies, or the fantasy of messy physical friction with a messy body. Imagine having sex with the vagina and penis being dry, and no lubricant to aid the process. That would not be enjoyable at all. The sensation of slippery friction that a slimy lubricant brings definitely makes a world of difference. Apply this fact to the entire body which feels and responds to the same sensations as the genitals, albeit to a lesser degree. Having two bodies covered in mess and sliding around each other is like having sex with your entire body and can enhance the experience of intercourse dramatically.
Wam: The Perfect Fetish Mixer
One reason why wam is so broad is that it mixes with so many other fetishes. The smoking fetish mixes readily with the pie-in-the-face wam fetish because they both tie in with humiliation of the snooty person smoking the long cigarette. Crossdressing has its place perhaps because some like to dress like the opposite sex to receive the gunging as punishment and humiliation to their alternate character. It's not that uncommon to see someone wamming while wearing leather or latex. There are several Bondage and Discipline-themed videos featuring ladies tied up and muddied near the mud pit. There are those who just like the pure rush of destroying clothing or wasting food. Even the crush fetish is mocked when someone squishes their feet or stockings in a pie or a mudpit. Along that theme, some enjoy watching sneakers being covered in food, mud, or water, whether they're being worn or not!
Since wam is so broad, it can only really be described in the broadest of terms. If it ain't dry, and if it ain't bodily fluids, then it might be wam!
Cool Articles
Speaking of Messy Scenes
Simon Sheppard explains how messiness can make gay life more.. uh.. appetizing.
Related Links
Wam Research
A summary of polls and research taken over the years.
Wammalamma.com
A look into Wam as a fetish, with opinions from contributors, polls, and scientific discussion.
What is Wam?
This page is a discussion about the the super-broadness of wam and why people are interested in it.
Almost too Broad to Define
The most general description of wam is "the novelty or fetish of getting messy or wet in a non-bodily-fluid substance." Especially if large volume of the substance is used. It is usually the coverage of a person or body part, but there exists some interest in shoes or articles of clothing getting covered.
How many people are into this?
Some wam sites get as much as 10,000 unique visitors every day. Most of these are "loyal visitors" meaning they visit every day or every other day, which means they're not just random people passing through by mistake. This is highly focused traffic--people interested in seeing wam! If you extrapolate this statistic to the non-web-surfing world, there are probably millions of us worldwide.
Naughty or Nice?
Interest in wam runs from prurient to innocent: Some people like nudity and sex, as in naked (or at least bikini-clad) girls or guys wrestling in mud, a couple fucking in spaghetti, raunchy lesbian pie videos, or underwater sex. Other people are only interested in "fully-clothed wam" which almost always means business suits, formal dresses, gowns, and the like, or at least jeans and t-shirts. Many are actually turned off when wam is mixed with nudity as they solely enjoy the primordial, carelefree feeling that playing in mess or water brings about.
But clothing vs nudity does not always line up respectively with innocent vs prurient. Some people find fully-clothed wam a turn-on in itself, most likely due to its ties with the humiliation and ruined clothes fetishes. On the flip side, some find nude wam innocent: There are professional photographers who photograph models as mud statues or colorful paint-covered art--sort of an expression of primordial, natural beauty.
This leads to the question of whether sexually-oriented wam is a fetish or not. It can be either. Basically, if you have to have it in order to be turned on, it's a fetish for you. If you just prefer it, or if it helps to stimulate you sexually, it's not a fetish (it's more like a novelty). See the Wam Dictionary page for a good quote about this discussion.
Learned or Built-in?
Most people who are wammers have liked it all their life. As a kid, some see a quicksand scene or pie-in-the-face shot or gunging or sliming, and they know from then on that they love it. Later in life, for many it morphs into a sexually-oriented pastime, but for others it remains in the domain of innocense. Yet others are able to enjoy both aspects of it depending on the context. Many people can be introduced to sexual wam as an adult and start enjoying it, but if by adulthood you aren't already into non-sexual wam, you probably never will be. In other words, wam as a novelty tends to be built-in and sexual wam seems to be learned or at least "upgraded" from non-sexual wam.
Why do Some Like Sexual Wam?
Already mentioned above are the reasons why some might get turned on by clothed wam, pies in the face, and gunge. But those who like hardcore, naked, wam sex rarely care to see messy clothes or messy faces. This is because the humiliation aspect is of no concern to them. Instead it's all about the sexual forwardness that being dirty implies, or the fantasy of messy physical friction with a messy body. Imagine having sex with the vagina and penis being dry, and no lubricant to aid the process. That would not be enjoyable at all. The sensation of slippery friction that a slimy lubricant brings definitely makes a world of difference. Apply this fact to the entire body which feels and responds to the same sensations as the genitals, albeit to a lesser degree. Having two bodies covered in mess and sliding around each other is like having sex with your entire body and can enhance the experience of intercourse dramatically.
Wam: The Perfect Fetish Mixer
One reason why wam is so broad is that it mixes with so many other fetishes. The smoking fetish mixes readily with the pie-in-the-face wam fetish because they both tie in with humiliation of the snooty person smoking the long cigarette. Crossdressing has its place perhaps because some like to dress like the opposite sex to receive the gunging as punishment and humiliation to their alternate character. It's not that uncommon to see someone wamming while wearing leather or latex. There are several Bondage and Discipline-themed videos featuring ladies tied up and muddied near the mud pit. There are those who just like the pure rush of destroying clothing or wasting food. Even the crush fetish is mocked when someone squishes their feet or stockings in a pie or a mudpit. Along that theme, some enjoy watching sneakers being covered in food, mud, or water, whether they're being worn or not!
Since wam is so broad, it can only really be described in the broadest of terms. If it ain't dry, and if it ain't bodily fluids, then it might be wam!
Cool Articles
Speaking of Messy Scenes
Simon Sheppard explains how messiness can make gay life more.. uh.. appetizing.
Related Links
Wam Research
A summary of polls and research taken over the years.
Wammalamma.com
A look into Wam as a fetish, with opinions from contributors, polls, and scientific discussion.